Treasury Wine Event

Wine Event Upgrade Goals

The Treasury Wine Event is a bi-annual "friends & family" sale. The store was designed and launched in October 2010 as alternative to an onsite annual sale that gathers hundreds of wine lovers and friends of Treasury Wine Estates company. Attendance has been growing every year since. The short nature of the sale, the great offers and high discounts created a necessity in an easy to use, lightening fast store that is available on any digital device.

Main goal:

Create a steamless shopping process for new and returning users giving a better overall experience. Goals detailed.


Password recovery
Password recovery
Store category
Product page
Checkout: Cart
Customer info
Payment Info
User Account
Inventory Manager View

Walk-through click to start

Mobile view

Responsive site optimized for use on mobile devices with slow internet connection speed.

Wine Event on iPhone 4 Wine Event on Samsung S3

Success Story

First minutes after store is open

Wine Event: store is open

First week in comparison to the previous sale

Wine Event: Google Analytics

Note: Double page-views in less time! Site speed browsing increased in twice.